NAMING + LOGO + WEBSITE
NatashaGoldenhands
Natasha is a talented baker, knitter, and gardener.
CHALLENGE: Natasha films beautiful videos of her baking on Instagram, and wanted to take her business to the next level by creating a brand. What should Natasha name her business, and what form should the website take?
SOLUTION: Because Natasha excels at many things, Asya proposed Natasha Goldenhands as a name. The logo is inspired by the amorphous, endless flow of creativity. It also echoes the shape of dough, which Natasha has been focusing on. The bubbles are representative of the joy of creating, and also of the bubbles that are formed in the sourdough starter that Natasha loves to make.
SQUARESPACE WEBSITE COACHING: Asya and Natasha met once a week via video to develop content and design for Natasha’s online baking and teaching journal. Breaking down the web-building process into manageable weekly chunks, steadily propelled the website forward without losing momentum. In the final step Asya will teach Natasha how to update her own content.
“Working with Gleena Studios was easy and headache-free. Asya and I met to discuss my preferences and views on my future website. Asya was on it right away! Her initial proposal met all my expectations and even more. I was happy with the color palette, content, and the website’s user experience.”
~Natasha Sharkunov